There is nothing wrong in using personal pronouns like I, you, me, he, she etc. or addressing oneself or others. After all, the Buddha used personal pronouns and addressed others too.
For example, from the Akkosa Sutta, the Buddha said:
"In the same way, brahman, that with which you have insulted me, who is not insulting; that with which you have taunted me, who is not taunting; that with which you have berated me, who is not berating: that I don't accept from you. It's all yours, brahman. It's all yours.
In another example from the Mahatanhasankhaya Sutta, the Buddha said:
"And to whom, worthless man, do you understand me to have taught the Dhamma like that? Haven't I, in many ways, said of dependently co-arisen consciousness, 'Apart from a requisite condition, there is no coming-into-play of consciousness'? But you, through your own poor grasp, not only slander us but also dig yourself up [by the root] and produce much demerit for yourself. That will lead to your long-term harm & suffering."
It is not that the self does not exist. The self does exist, but it is not permanent, and it arises out of the inter-working of the five aggregates. The self does not exist standalone as an agent or entity by itself. The self is also not eternal.
In the Sabbasava Sutta, it is stated that both the views that "I have a self" and "I have no self" are wrong:
"As he attends inappropriately in this way, one of six kinds of view arises in him: The view I have a self arises in him as true & established, or the view I have no self ....(cut)... This is called a thicket of views, a wilderness of views, a contortion of views, a writhing of views, a fetter of views. Bound by a fetter of views, the uninstructed run-of-the-mill person is not freed from birth, aging, & death, from sorrow, lamentation, pain, distress, & despair.
Instead, the Buddha taught that the correct way to see this is through dependent origination (see Acela Sutta). He also taught that these false views arise due to the association of the self with the five aggregates (see Yamaka Sutta). Please see this answer and this answer for more details.
Hence, in my opinion, it is wrong to blame society or Mara or anybody else if anyone possesses wrong views regarding the self.
As stated in Mahaparinibbana Sutta:
"Therefore, Ananda, be islands unto yourselves, refuges unto yourselves, seeking no external refuge; with the Dhamma as your island, the Dhamma as your refuge, seeking no other refuge.
Should you then blame yourself instead? Of course not. Instead, we should strive to seek a correct understanding based on the teachings.