Greetings to everybody,
According to the image above, what do you think from your point of view? Is this disrespectful since The Laughing Buddha is being used for a branding?
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Only people and cultures take offense. The Dharma doesn't take offense. Awakened ones who have gone forth to become the Dharma can't take offense.
In certain strictly Buddhist cultures such as Sri Lanka, Burma, Thailand and Tibet, I'd expect to see a strong reaction, including jail time. In non-Buddhist cultures, it won't matter to the majority who are ignorant of the implications.
A sincere adept of Dharma can even use this insult as a stepping stone, and inquire into what in him takes offense and let go of that identity.
Karma results from volition. Someone seeking to cause injury to Buddhists would definitely be falling afoul of good intentions, and thus cause consequent karma to occur.
The act isn't the problem, it is the intention behind it.
Enough, Vakkali! What is there to see in this vile body? He who sees Dhamma, Vakkali, sees me; he who sees me sees Dhamma. Truly seeing Dhamma, one sees me; seeing me one sees Dhamma.