Due to past fabrication - in order for consciousness to arise relevant faculties and body and mind gets created, or in other words to house consciousness the body and mind is created with relevant faculties tied to the particular consciousness. Your faculties will be such that you sense and perceive things differently than being in other realms. (A Deva may look down upon humans but are we disgusted of ourselves, perhaps this can be generalised to realms below as as well.) Regardless of what level of life form you are if you perceive a threat to your existance through external stimuli you react to preserve your self. The pain of losing life or death is above all else as even in these realms the notion of "I am", "myself", "my life", etc. exist.
Interesting in Asannasatta Brahma-loka, which is actually a higher plane, you do not cling to life or have love for life. 1st act of Karam performed in new being reborn is cling to the plane. (Bhavanikanthika lobha-javanas) In the Asannasatta Brahma-loka this does not happen. Any other place you love life because you cling to the plane regardless it is low or high. More on this is covered in: Abhidhamma for the Beginner by Egerton C Baptist, page 103.